David counsels clients in nearly every area of intellectual property, and handles business transactions involving trademarks, patents, copyrights, trade secrets and technology. He has handled the prosecution or maintenance of more than 2,500 trademark and copyright registrations, both within the United States and internationally.  

Among other honors and awards, he was named "Lawyer of the Year" for Greensboro for Litigation--Intellectual Property (2014) and Trade Secrets Law (2017) by Best Lawyers (formerly The Best Lawyers in America©).  He also has been listed annually since 2008 in Best Lawyers for various fields including Intellectual Property, Patent Law, Trademark Law, and Trade Secrets Law, in North Carolina Super Lawyers for Intellectual Property Litigation (2014-2017 and 2009-2010, Rising Star), and in Business North Carolina as a "Legal Elite" for Intellectual Property (formerly Patents/Intellectual Property (2005-2008, 2010-2016)) and as a "Young Gun" (2008).

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David represents clients in commercial disputes and matters pertaining to technology and intellectual property. He litigates and tries cases in state and federal courts, as well as before government agencies. 

Among other honors and awards, he was named "Lawyer of the Year" for Greensboro for Litigation--Intellectual Property (2014) and Trade Secrets Law (2017) by Best Lawyers (formerly The Best Lawyers in America©).  He also has been listed annually since 2008 in Best Lawyers for various fields including Intellectual Property, Patent Law, Trademark Law, and Trade Secrets Law, in North Carolina Super Lawyers for Intellectual Property Litigation (2014-2017 and 2009-2010, Rising Star), and in Business North Carolina as a "Legal Elite" for Intellectual Property (formerly Patents/Intellectual Property (2005-2008, 2010-2016)) and as a "Young Gun" (2008).

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David has extensive experience writing and negotiating software and technology licenses for businesses.  He counsels and assists clients with all manner of software licenses, celebrity endorsement contracts, brand licenses, and collaborative technology development contracts.

Among other honors and awards, he was named "Lawyer of the Year" for Greensboro for Litigation--Intellectual Property (2014) and Trade Secrets Law (2017) by Best Lawyers (formerly The Best Lawyers in America©).  He also has been listed annually since 2008 in Best Lawyers for various fields including Intellectual Property, Patent Law, Trademark Law, and Trade Secrets Law, in North Carolina Super Lawyers for Intellectual Property Litigation (2014-2017 and 2009-2010, Rising Star), and in Business North Carolina as a "Legal Elite" for Intellectual Property (formerly Patents/Intellectual Property (2005-2008, 2010-2016)) and as a "Young Gun" (2008).

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Recognized in Chambers USA: America's Leading Lawyers for Business for Intellectual Property Law (2016-2017)

Selected by his peers for inclusion in The Best Lawyers in America© in Intellectual Property Litigation, Litigation—Patent, Patent Law, and Trademark Law (2008-2017); Trade Secrets Law (2016-2017); and as the “Lawyer of the Year” in Greensboro for Litigation—Intellectual Property (2014) and Trade Secrets Law (2017)

Recognized in North Carolina Super Lawyers (Thomson Reuters) in Intellectual Property Litigation (2014-2017); “Rising Star” (2009-2010), Law and Politics Magazine 

Recognized in Super Lawyers Business Edition in Intellectual Property Litigation (2015)

Recognized by his peers for inclusion in Business North Carolina's "Legal Elite" in Patents and Intellectual Property Law (2005-2007), Intellectual Property Law (2008, 2010-2017) and “Young Guns” (2008)

Recognized by his peers as a Fellow in The Litigation Counsel of America, trial lawyer honorary society, 2014-2015

40 Leaders Under Forty Award Recipient, Triad Business Journal (2007)

Chairman (2011-2012), Vice Chairman (2010-11), Treasurer (2009-10), Secretary (2008-09), Pro Bono / Information Chair (2007-08), Newsletter Chair (2005-07), Intellectual Property Section of North Carolina Bar Association 

Council (2016-present), Sports and Entertainment Law Section of the North Carolina Bar Association

Vice-Chairman (2009-13) and Member (2006-2016) of Board of Directors, Nussbaum Center for Entrepreneurship

Trademark Specialty Committee, North Carolina State Bar Board of Legal Specialization, 2011-present

Institutional Review Board, Moses Cone Health System, 2005-present

Chairman (2016-present), Operation Smile - Carolinas Board of Directors (2008-present) and Co-Chair of Smiles Galore Gala (2006-2007)

Judge (2009), Wake Forest Business School Elevator Competition for Entrepreneurs 

President (2010-11), Jefferson Wood Homeowners Association Board

Adjunct Professor, University of North Carolina School of Law, 1998-2000

Intellectual Property Section of American Bar Association

American Intellectual Property Law Association (AIPLA)

Moderator, "How to Identify and Contract with a Cloud Services Provider That You Can Really Trust," ABA Intellectual Property Roundtable (Raleigh, NC, December 2016)

Speech on copyright law, UNC Greensboro Masters of Fine Arts Program class, October 31, 2016

Speech, "Biggest Change in IP Law in the Last 30 Years," ABA Round Table concerning Defend Trade Secrets Act, at The Frontier (in Research Triangle Park, NC), June 15, 2016

Article, "How the New Trade Secrets Law May Affect You," May 27, 2016

Speech, "Recent Developments in Internet Law," University of North Carolina at Chapel Hill Law School Festival of Legal Learning, February 12, 2016

Speech, "Legal Issues for Artists," UNCG Southern Entrepreneurship in the Arts Conference, February 21, 2015

Speech, "IP/Trademark Issues Relevant to Brewery Law," Mecklenburg County Bar, October 2014

Speech, "Top 10 Myths of Digital Marketing and Advertising," Association of Corporate Counsel, September 2014

Presentation, "Intellectual Property, an Interactive Discussion," Triad StartUp Lab for Piedmont Triad Partnership's PTP Next Program, June 19, 2013

Speech, "Recent Developments in Internet Law," University of North Carolina at Chapel Hill Law School Festival of Legal Learning, February 8, 2013

Presentation, "IP Disputes Relevant to Business Planning in Uncertain Times," Brooks Pierce and Stearns Financial seminar, February 2, 2012

Speech, "Current Intellectual Property Issues for Global Business," Conducting a Cross-Border Business From North Carolina, Brooks Pierce and Dixon Hughes Goodman seminar, November 10, 2011 

The Chair's Comments, IPLinks, North Carolina Bar Association Intellectual Property Section, November 2011 

Speeches, "Recent Developments in Internet, Privacy and Business Communications Law," University of North Carolina School of Law Festival of Legal Learning, February 2007, 2008, 2009, 2010 & 2011 

Speech, "Marketing on the Internet: What's Legal and What's Not," Nussbaum Center for Entrepreneurship, October 2010 

Speech, "Does Your Trademark Deserve Protection?" Intellectual Property Law Annual Meeting, April 2010 

Speech, "Art Law: What You Need to Know on Copyrights and Intellectual Property," United Arts Council of Greater Greensboro, May 2009 

Article, "Can an Individual Now Use a Chapter 7 Bankruptcy to Wipe Out an Intellectual Property Judgment?" IP Links, North Carolina Bar Association, January 2009 

Intellectual Property Advisor, Fall 2008 

Intellectual Property Advisor, Summer 2008 

Speech, "Putting your IP House in Order -- How to Make Big Money When You Sell Your Business," Greensboro Chamber of Commerce, November 2007 

Article, "Banking on a Name," North Carolina Bankers Association, October 2007 

Article, "Trademark Dilution Law Changes," IP Links, North Carolina Bar Association, December 2006 

Speech, "Document Retention and Destruction," (workshop with Nicole Crawford), February and March 2006 

Speech, "Internet Piracy and Privacy," Greensboro Chamber of Commerce, November 2002 

Published in the Stanford Law & Policy Review, 1996

David has many interests, professional and otherwise, beyond what appears on this page. He counsels a significant private school. He helps entrepreneurs launch their ideas. He also tries to convince his kids that his fondness for baseball, Duke basketball, the outdoors and video games is not misguided. Results are pending.

Recent Publications & Media

Speaking Engagements

March 29, 2017

David Sar to Speak at ArtsRevolution

Brooks Pierce partner David Sar will speak at UNCG’s ArtsRevolution on April 1st at Revolution Mill in Greensboro. ArtsRevolution educates and celebrates the Triad’s multifaceted arts community. The event features workshops to help talented individuals learn how to turn their passion into a...Read more
November 14, 2016

Brooks Pierce Partners to Moderate IP Roundtable

Brooks Pierce partners Darrell Fruth and David Sar will moderate the American Bar Association Intellectual Property Section Roundtable in Raleigh on Dec. 5. The discussion, titled “How to Identify and Contract with a Cloud Services Provider That You Can Really Trust,” will help attendees better...Read more
October 27, 2016

David Sar to Speak on Copyright Law at UNC-Greensboro

Brooks Pierce partner David Sar will speak about copyright law to a Master of Fine Arts class at The University of North Carolina at Greensboro on Monday, Oct. 31. The class is taught by Terry L. Kennedy, associate director of the Master of Fine Arts Writing Program at UNC-Greensboro. Sar counsels...Read more
June 15, 2016

Brooks Pierce Partner Presents at ABA Roundtable

David Sar, a partner in Brooks Pierce's intellectual property practice, presented and moderated at a recent ABA IP Roundtable event hosted by Brooks Pierce. The event was held June 15 at the Frontier's Fusion Room in RTP. The presentation, titled "Biggest Change in IP Law in the Last 30 Years?...Read more

Recognitions

Thirty-nine Brooks Pierce attorneys have been recognized in the 2017 edition of North Carolina...(read more)
Thirteen Brooks Pierce attorneys have been recognized by their peers for inclusion in the 2017...(read more)
The 2017 edition of The Best Lawyers in America © recognized 50 Brooks Pierce attorneys as industry...(read more)
18 attorneys and six practice areas are recognized in the 2016 law firm guide Six Brooks Pierce...(read more)
Thirty-seven Brooks Pierce attorneys have been recognized in the 2016 edition of North Carolina...(read more)
Fourteen Brooks Pierce attorneys have been recognized by their peers for inclusion in the 2016...(read more)
Brooks Pierce is pleased to announce that 26 of the firm’s attorneys have been named to the 2015...(read more)
The 2016 edition of The Best Lawyers in America © recognized 48 Brooks Pierce attorneys as industry...(read more)
Thirty-six Brooks Pierce attorneys have been recognized in the 2015 edition of North Carolina Super...(read more)
Sixteen Brooks Pierce attorneys have been recognized by their peers for inclusion in the 2015...(read more)
Brooks Pierce is pleased to announce that 27 of the firm’s attorneys have been named to the 2014...(read more)
The 2015 edition of The Best Lawyers in America© recognized 46 Brooks Pierce attorneys as industry...(read more)
Business North Carolina magazine publishes annually the “Legal Elite,” lawyers throughout the state...(read more)
Brooks Pierce is pleased to announce that 39 lawyers, representing 46% of the firm’s attorneys,...(read more)
Brooks, Pierce, McLendon, Humphrey & Leonard, LLP is pleased to announce that 46 lawyers were...(read more)
Business North Carolina magazine publishes annually the "Legal Elite," lawyers throughout the state...(read more)
Brooks, Pierce, McLendon, Humphrey & Leonard, LLP is pleased to announce that 45 lawyers,...(read more)
Brooks, Pierce, McLendon, Humphrey & Leonard, LLP is pleased to announce that 34 lawyers,...(read more)
Business North Carolina Business North Carolina magazine publishes annually the " Legal Elite " -...(read more)
The Best Lawyers in America Brooks, Pierce, McLendon, Humphrey & Leonard, LLP is pleased to...(read more)
Business North Carolina magazine publishes annually the "Legal Elite" - lawyers throughout the...(read more)
Three attorneys recognized in "Top 100" North Carolina Super Lawyers Brooks Pierce is pleased to...(read more)
Business North Carolina magazine Brooks, Pierce, McLendon, Humphrey & Leonard, LLP is pleased...(read more)

Recent Publications & Media