Reid represents businesses and business owners before federal and state courts in complex litigation involving contracts, securities, antitrust, unfair competition, copyright and trademark infringement, and non-compete agreements. His recent experience includes the successful defense of shareholder, customer and employee class action lawsuits, a $4 million summary judgment in federal court for a seller of corporate assets in a contract dispute, a $2.7 million jury verdict in favor of a small business owner, and a summary judgment in favor of an insurer in a coverage dispute.

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Reid has experience representing legal and accounting professionals in professional liability litigation. 

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Reid represents banks, business owners and investors in state and federal court litigation and arbitration related to banking, securities and antitrust issues. He has consistently been recognized by top industry publications, including The Best Lawyers in America© and Benchmark Litigation, for his litigation success in these areas. 

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Reid defends railroads and product manufacturers before state and federal courts in wrongful death, serious personal injury and products liability claims. 

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As managing partner of Brooks Pierce, Reid is responsible for the strategic leadership and overall management of the firm.

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Fellow, American College of Trial Lawyers, 2003-present

Listed in North Carolina Lawyers Weekly's "Leaders of the Law," 2017

Selected by his peers for inclusion in The Best Lawyers in America© in Commercial Litigation, Banking & Finance Litigation, and Intellectual Property Litigation (1999-2018); "Lawyer of the Year" in Banking & Finance Litigation (2015, 2017)

Recognized in North Carolina Super Lawyers  (Thomson Reuters) in Business Litigation (2006-2017); Top 100 (2008-2010, 2013-2015)

Recognized in Super Lawyers Business Edition for Business Litigation (2015)

Recognized by his peers for inclusion in Business North Carolina’s "Legal Elite" in Litigation (2006, 2012-2015)

Recognized by  Chambers USA: America's Leading Lawyers for Business for Litigation: General Commercial (2008-2017)

Recognized by Benchmark Litigation as a "Local Litigation Star" in Antitrust, General Commercial, Intellectual Property, Personal Injury and Securities Law (2016-2017)

Chair, Community Foundation of Greensboro, 2015-2017

Chair, War Memorial Commission (Greensboro Coliseum Complex), 2014 – 2015 

Chair, LeBauer Park Steering Committee, 2013 – present 

Member, North Carolina Board of Law Examiners (2011-2013)

Chair, Greensboro Metropolitan YMCA, 2005-07

Member, Board of Directors, Weatherspoon Art Museum Association, 2009 – 2015

Master, Joseph Branch Inn of Court

Member, National Association of Railroad Trial Counsel

Chair, Strategic Planning and Emerging Trends Committee, North Carolina Bar Association, 2006-2008 

Director, Greensboro Bar Association, 1992-93, 2004-06

President,  Green Hill Center for North Carolina Art, 1997-98

Francis Quarles:  “I see no virtue where I smell no sweat.” 
 
From my parents, I learned the virtue of hard work. From my mentors at Brooks Pierce, I learned that diligence and persistence, knowledge of the law, and careful preparation wins cases. I apply those things to every matter I handle so that, at the conclusion, I can always look back and know that the best possible result was achieved for our clients.
 
I am fortunate to live in a wonderful community. One of the things I enjoy doing outside of Brooks Pierce is helping Greensboro grow and develop in the ways that will make it always a great place to work, play and enjoy our families. Currently, I am chair of the War Memorial (Greensboro Coliseum) Commission. In addition to the 23,000-seat Coliseum, our facilities include the Special Events Center, the White Oak Amphitheatre, and, my very favorite, the Greensboro Aquatics Center. The Aquatics Center is my favorite because I was one of the early champions for a new swimming and diving facility in Greensboro. I also serve as chair elect of the Community Foundation of Greater Greensboro, a $190 million foundation that is helping to bring a new performing arts center to downtown Greensboro. As part of my work for the foundation, I am assisting with the establishment of the new Carolyn LeBauer Park, also in downtown Greensboro.   

Juries are right most of the time – the lawyer’s job is to give them the facts they need to get there. I approach every trial, not as war, but as an opportunity to present, in the most compelling way possible, the relevant facts and the law that will lead to the very best result for my clients.

Recent Publications & Media

Speaking Engagements

September 4, 2008

Brooks Pierce Attorneys Present at Bankers Association Security Summit

Brooks Pierce partners Kearns Davis, Reid Phillips and Ed Winslow were presenters at the North Carolina Bankers Association's Security Summit on September 3-4, 2008. Topics covered in their presentations included Internal Corporate Investigations, E-Mail Security, and Check Fraud. Kearns practices...Read more

Recent Publications & Media