When the parties to a deal are not happy with each other, and there is a disagreement about what the terms of the deal really were, businesses frequently call on Jeff for counsel. Oftentimes it is a dispute about who has to cover the losses or who gets more of the profits. Jeff’s goal is to help his client understand what legal claims they may have if the dispute is not resolved, the value of those claims, the cost of litigating those claims, and the risk of litigation.  After that, he tries to help his client find the best business solution, taking into account the time and dollars that will be involved if the matter is litigated.  Jeff tries to be sure that the client has explored the business solutions and understands the time and cost of litigation before making the decision to pursue or defend a claim in court.

Jeff works with a broad range of industries, including community banks, national banks, healthcare companies, physician practices, and auto dealers, and clients of all types, including  closely-held corporations, franchisees,  and minority shareholders.  Much of the litigation he is involved with involves issues of valuation for closely held partnerships, such as physician practices.

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Many “deals gone bad” have parties that end up involved in Bankruptcy.  Jeff has represented companies, committees, and trustees in litigation involving officers, directors and shareholders of bankrupt companies and claims and issues concerning solvency, fiduciary duties of management, and pre-bankruptcy and the following consequences of pre-bankruptcy transactions.  He helps his clients with issues such as fraudulent conveyance claims, preference claims, deepening insolvency, fiduciary duties and management.

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Jeff’s practice in antitrust litigation centers on disputes between companies in the same industry who are concerned that a competitor (or sometimes a supplier, distributor, or franchisor) have engaged in an anti-competitive or just plain “unfair” business practices. These disputes often involve disagreements between franchisors and franchisees over the amount of control a franchisor can have over day-to-day operations. 

The other issues that often arise involve questions around exclusive territories, non-competes, and the ability of a franchisee to sell, assign, or expand its franchise and scope of the territory. Jeff assists his clients with all of these concerns.

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Jeff often litigates antitrust issues, but also consults with clients on how to avoid “crossing the line” and creating  antitrust and noncompetition issues on the front end, prior to any dispute with a competitor or vendor. 

Separate and apart from handing litigation over unfair competition issues, Jeff also consults clients about business practices and compliance with both federal and state antitrust laws and regulations such as Hart Scott Rudino, including analysis of Hart Scott Rudino as applied to sale of a company or joint venture of companies in the same industry.

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Selected by his peers for inclusion in The Best Lawyers in America© in Antitrust Law and Bankruptcy and Creditor-Debtor Rights/Insolvency and Reorganization Law (2005-2019); Greensboro "Lawyer of the Year" in Bankruptcy and Creditor-Debtor Rights/Insolvency and Reorganization Law (2016, 2018)

Recognized by his peers for inclusion in Business North Carolina’s "Legal Elite" in Bankruptcy Law (2004-2006, 2008-2019) and Antitrust Law (2005-2010, 2012-2016, 2018)

Recognized by Chambers USA: America's Leading Lawyers for Business for Antitrust (2005-2018), Bankruptcy/Restructuring (2016-2018), and Litigation: General Commercial (2005-2017)

Recognized in North Carolina Super Lawyers (Thomson Reuters) in Bankruptcy Law (2006-2016), Bankruptcy: Business (2017-2018), Antitrust Litigation (2007-2012), and as one North Carolina's "Top 100" Lawyers (2009)

Recognized in Super Lawyers Business Edition for Bankruptcy: Business (2015)

Chair (2001-02) and Member (1996-99), Bankruptcy Section Council, North Carolina Bar Association

Chair (2004-05) and Member (1997 – present), Antitrust and Trade Regulation Council, North Carolina Bar Association

Member, American Bar Association

Member, North Carolina Bar Association

Member, American Bankruptcy Institute

Board Member, Greensboro United Arts Council

Board Member, Greensboro Children's Museum

Board Member, Bel Canto Choral Society

Board Member, Piedmont Environmental Center

Board Member, Carolina Theatre

Presenter, Business North Carolina Cybersecurity Roundtable, Raleigh, NC, November 2018. 

Presenter, "A Wrench in the Gears: How to Prevent a Data Breach from Disrupting Your Operations & Customer Relationships," mfgCON 2018, Durham, NC, November 14, 2018. 

Presenter, "Data Breaches & Cybersecurity," 2018 CFO/CPA Risk Management Conference, Greensboro, NC, October 16, 2018

Presenter, "Data Privacy - A Legal Assessment," CFO Roundtable event, High Point, NC, August 16, 2018

Co-presenter, "You've Been Breached: What Next?," Business North Carolina CEO Summit, Pinehurst, NC, March 27, 2018

Panelist on cybersecurity concerns for entrepreneurs, Greater Women's Business Council's POP Too! Conference, Raleigh, NC, March 9, 2017

Co-presenter (with Thomas Varnum), "Digital Marketing Blues," Raleigh Social Media Marketing Meetup, Raleigh, NC, January 18, 2017

Co-presenter (with Thomas Varnum), "Digital Marketing Blues," Internet Summit, Raleigh, NC, November 16, 2016

Presenter, “Digital Media and Marketing,” UNC Festival of Legal Learning, February 14, 2015

Presenter, “Responding to a Data Breach,” Banking Security Summit, North Carolina Bankers Association, October 16, 2014

Presenter, Digital Legal & Compliance 101 Panel Discussion, North Carolina Association of Broadcasters, June 24, 2014

Presenter, “Tax Consequences of Lobbying and Political Advocacy,” North Carolina Association of Certified Public Accountants, May 2014

Panelist, Representing Your Local Broadcaster, ABA Forum on Communications Law, April 2014

Co-author, “Commercial Free TV and Aereo:  What Lies Ahead for Content Owners in the Wake of the Ninth Circuit’s AutoHop Decision,” Communications Lawyer, November 2013

Co-author, “Prior Restraint 2.0: A Framework for Applying Section 230 to Online Journalism,” 1 Wake Forest J.L.& Pol'y 75, May 2011

Co-author, “Supreme Court Rocks Campaign Finance Boat,” Triad Business Journal, 2010

Moderator, “Recent Developments in Election Law,” North Carolina Professional Lobbyists Association, October 2013

Panelist, “Copyright and the Internet: Giving Broadcasters the Cold Shoulder?” American Bar Association, Representing Your Local Broadcaster, April 2013

Presenter, “Citizens United and Corporate Political Speech: New Opportunities and Obstacles,” North Carolina Professional Lobbyists Association, October 2010

Presenter, “Indemnification, Attorneys’ Fees and Arbitration Provisions in Contracts,” North Carolina Bar Association, Business Law Section Annual Meeting, February 2010

Jeffrey Oleynik heads the [Antitrust] practice from the Greensboro office. Sources describe him as an effective and highly accomplished litigator, and a tenacious client advocate. –Chambers USA 2014, Antitrust Practice Ranked Tier 1

Recent Publications & Media

Speaking Engagements

August 24, 2018

Charles Marshall Speaks on Data Privacy At CFO Roundtable

Brooks Pierce partner Charles Marshall spoke at the quarterly CFO Roundtable sponsored by Parker & Lynch, DMJ Accounting and Scott Insurance in High Point on Aug. 16. In his presentation, entitled “Data Privacy—A Legal Assessment,” Marshall discussed the importance of collaboration between a...Read more

Recognitions

Twenty-five Brooks Pierce attorneys have been recognized by their peers for inclusion in the 2019...(read more)
The 2019 edition of The Best Lawyers in America © recognized 55 Brooks Pierce attorneys as industry...(read more)
Seven Brooks Pierce practice areas and 21 of the firm’s attorneys are ranked among the best in...(read more)
Thirty-eight Brooks Pierce attorneys have been recognized in the 2018 edition of North Carolina...(read more)
Twenty-five Brooks Pierce attorneys have been recognized by their peers for inclusion in the 2018...(read more)
The 2018 edition of The Best Lawyers in America © recognized 54 Brooks Pierce attorneys as industry...(read more)
Thirty-eight Brooks Pierce attorneys have been recognized in the 2017 edition of North Carolina...(read more)
Thirteen Brooks Pierce attorneys have been recognized by their peers for inclusion in the 2017...(read more)
The 2017 edition of The Best Lawyers in America © recognized 50 Brooks Pierce attorneys as industry...(read more)
17 attorneys and six practice areas are recognized in the 2016 law firm guide Six Brooks Pierce...(read more)
Thirty-six Brooks Pierce attorneys have been recognized in the 2016 edition of North Carolina Super...(read more)
Thirteen Brooks Pierce attorneys have been recognized by their peers for inclusion in the 2016...(read more)
Brooks Pierce is pleased to announce that 26 of the firm’s attorneys have been named to the 2015...(read more)
The 2016 edition of The Best Lawyers in America © recognized 48 Brooks Pierce attorneys as industry...(read more)
13 attorneys and six practice areas are recognized in the 2015 law firm guide (Greensboro, N.C.)...(read more)
Thirty-six Brooks Pierce attorneys have been recognized in the 2015 edition of North Carolina Super...(read more)
Sixteen Brooks Pierce attorneys have been recognized by their peers for inclusion in the 2015...(read more)
Brooks Pierce is pleased to announce that 27 of the firm’s attorneys have been named to the 2014...(read more)
The 2015 edition of The Best Lawyers in America© recognized 46 Brooks Pierce attorneys as industry...(read more)
Seven Brooks Pierce practice areas and 14 of the firm’s attorneys are ranked among the best in...(read more)
Business North Carolina magazine publishes annually the “Legal Elite,” lawyers throughout the state...(read more)
Brooks Pierce is pleased to announce that 39 lawyers, representing 46% of the firm’s attorneys,...(read more)
Brooks, Pierce, McLendon, Humphrey & Leonard, LLP is pleased to announce that 46 lawyers were...(read more)
Brooks Pierce is ranked among the best law firms in North Carolina in the 2013 edition of Chambers...(read more)
Business North Carolina magazine publishes annually the "Legal Elite," lawyers throughout the state...(read more)
Brooks, Pierce, McLendon, Humphrey & Leonard, LLP is pleased to announce that 45 lawyers,...(read more)
Brooks Pierce is ranked among the best law firms in North Carolina in the 2012 edition of Chambers...(read more)
Brooks Pierce is pleased to announce that 38 lawyers, representing 43% of the firm’s attorneys,...(read more)
Brooks, Pierce, McLendon, Humphrey & Leonard, LLP is pleased to announce that 34 lawyers,...(read more)
Brooks Pierce is ranked among the best law firms in North Carolina in the 2011 edition of Chambers...(read more)
Business North Carolina Business North Carolina magazine publishes annually the " Legal Elite " -...(read more)
The Best Lawyers in America Brooks, Pierce, McLendon, Humphrey & Leonard, LLP is pleased to...(read more)
Business North Carolina magazine publishes annually the "Legal Elite" - lawyers throughout the...(read more)
Brooks Pierce is ranked among the best law firms in North Carolina in the 2009 edition of Chambers...(read more)
Nine Brooks Pierce attorneys were selected by their peers to North Carolina's Legal Elite 2009 ,...(read more)
Eighteen Brooks Pierce Attorneys Named as North Carolina Super Lawyers Brooks, Pierce, McLendon,...(read more)
Three attorneys recognized in "Top 100" North Carolina Super Lawyers Brooks Pierce is pleased to...(read more)
Business North Carolina magazine Brooks, Pierce, McLendon, Humphrey & Leonard, LLP is pleased...(read more)

Recent Publications & Media