When the parties to a deal are not happy with each other, and there is a disagreement about what the terms of the deal really were, businesses frequently call on Jeff for counsel. Oftentimes it is a dispute about who has to cover the losses or who gets more of the profits. Jeff’s goal is to help his client understand what legal claims they may have if the dispute is not resolved, the value of those claims, the cost of litigating those claims, and the risk of litigation.  After that, he tries to help his client find the best business solution, taking into account the time and dollars that will be involved if the matter is litigated.  Jeff tries to be sure that the client has explored the business solutions and understands the time and cost of litigation before making the decision to pursue or defend a claim in court.

Jeff works with a broad range of industries, including community banks, national banks, healthcare companies, physician practices, and auto dealers, and clients of all types, including  closely-held corporations, franchisees,  and minority shareholders.  Much of the litigation he is involved with involves issues of valuation for closely held partnerships, such as physician practices.

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Many “deals gone bad” have parties that end up involved in Bankruptcy.  Jeff has represented companies, committees, and trustees in litigation involving officers, directors and shareholders of bankrupt companies and claims and issues concerning solvency, fiduciary duties of management, and pre-bankruptcy and the following consequences of pre-bankruptcy transactions.  He helps his clients with issues such as fraudulent conveyance claims, preference claims, deepening insolvency, fiduciary duties and management.

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Jeff’s practice in antitrust litigation centers on disputes between companies in the same industry who are concerned that a competitor (or sometimes a supplier, distributor, or franchisor) have engaged in an anti-competitive or just plain “unfair” business practices. These disputes often involve disagreements between franchisors and franchisees over the amount of control a franchisor can have over day-to-day operations. 

The other issues that often arise involve questions around exclusive territories, non-competes, and the ability of a franchisee to sell, assign, or expand its franchise and scope of the territory. Jeff assists his clients with all of these concerns.

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Jeff often litigates antitrust issues, but also consults with clients on how to avoid “crossing the line” and creating  antitrust and noncompetition issues on the front end, prior to any dispute with a competitor or vendor. 

Separate and apart from handing litigation over unfair competition issues, Jeff also consults clients about business practices and compliance with both federal and state antitrust laws and regulations such as Hart Scott Rudino, including analysis of Hart Scott Rudino as applied to sale of a company or joint venture of companies in the same industry.

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Selected by his peers for inclusion in The Best Lawyers in America© in Antitrust Law and Bankruptcy and Creditor-Debtor Rights/Insolvency and Reorganization Law (2005-2019); Greensboro "Lawyer of the Year" in Bankruptcy and Creditor-Debtor Rights/Insolvency and Reorganization Law (2016, 2018)

Recognized by his peers for inclusion in Business North Carolina’s "Legal Elite" in Bankruptcy Law (2004-2006, 2008-2019) and Antitrust Law (2005-2010, 2012-2016, 2018)

Recognized by Chambers USA: America's Leading Lawyers for Business for Antitrust (2005-2018), Bankruptcy/Restructuring (2016-2018), and Litigation: General Commercial (2005-2017)

Recognized in North Carolina Super Lawyers (Thomson Reuters) in Bankruptcy Law (2006-2016), Bankruptcy: Business (2017-2018), Antitrust Litigation (2007-2012), and as one North Carolina's "Top 100" Lawyers (2009)

Recognized in Super Lawyers Business Edition for Bankruptcy: Business (2015)

Chair (2001-02) and Member (1996-99), Bankruptcy Section Council, North Carolina Bar Association

Chair (2004-05) and Member (1997 – present), Antitrust and Trade Regulation Council, North Carolina Bar Association

Member, American Bar Association

Member, North Carolina Bar Association

Member, American Bankruptcy Institute

Board Member, Greensboro United Arts Council

Board Member, Greensboro Children's Museum

Board Member, Bel Canto Choral Society

Board Member, Piedmont Environmental Center

Board Member, Carolina Theatre

Presentation, "Trademarks: How Much and How Long?" HQ Greensboro, November 16, 2017

Speech, "Legal Issues for Artists," ArtsRevolution by UNC Greensboro's Entrepreneurship Center, April 2017

Speech and CLE, "Recent and Interesting Developments in Trademark and Trade Secret Law," University of North Carolina Law School Festival of Legal Learning, February 2017

Moderator, "How to Identify and Contract with a Cloud Services Provider That You Can Really Trust," ABA Intellectual Property Roundtable (Raleigh, NC, December 2016)

Speech on copyright law, UNC Greensboro Masters of Fine Arts Program class, October 31, 2016

Speech, "Biggest Change in IP Law in the Last 30 Years," ABA Round Table concerning Defend Trade Secrets Act, at The Frontier (in Research Triangle Park, NC), June 15, 2016

Article, "How the New Trade Secrets Law May Affect You," May 27, 2016

Speech, "Recent Developments in Internet Law," University of North Carolina at Chapel Hill Law School Festival of Legal Learning, February 12, 2016

Speech, "Legal Issues for Artists," UNCG Southern Entrepreneurship in the Arts Conference, February 21, 2015

Speech, "IP/Trademark Issues Relevant to Brewery Law," Mecklenburg County Bar, October 2014

Speech, "Top 10 Myths of Digital Marketing and Advertising," Association of Corporate Counsel, September 2014

Presentation, "Intellectual Property, an Interactive Discussion," Triad StartUp Lab for Piedmont Triad Partnership's PTP Next Program, June 19, 2013

Speech, "Recent Developments in Internet Law," University of North Carolina at Chapel Hill Law School Festival of Legal Learning, February 8, 2013

Presentation, "IP Disputes Relevant to Business Planning in Uncertain Times," Brooks Pierce and Stearns Financial seminar, February 2, 2012

Speech, "Current Intellectual Property Issues for Global Business," Conducting a Cross-Border Business From North Carolina, Brooks Pierce and Dixon Hughes Goodman seminar, November 10, 2011 

The Chair's Comments, IPLinks, North Carolina Bar Association Intellectual Property Section, November 2011 

Speeches, "Recent Developments in Internet, Privacy and Business Communications Law," University of North Carolina School of Law Festival of Legal Learning, February 2007, 2008, 2009, 2010 & 2011 

Speech, "Marketing on the Internet: What's Legal and What's Not," Nussbaum Center for Entrepreneurship, October 2010 

Speech, "Does Your Trademark Deserve Protection?" Intellectual Property Law Annual Meeting, April 2010 

Speech, "Art Law: What You Need to Know on Copyrights and Intellectual Property," United Arts Council of Greater Greensboro, May 2009 

Article, "Can an Individual Now Use a Chapter 7 Bankruptcy to Wipe Out an Intellectual Property Judgment?" IP Links, North Carolina Bar Association, January 2009 

Intellectual Property Advisor, Fall 2008 

Intellectual Property Advisor, Summer 2008 

Speech, "Putting your IP House in Order -- How to Make Big Money When You Sell Your Business," Greensboro Chamber of Commerce, November 2007 

Article, "Banking on a Name," North Carolina Bankers Association, October 2007 

Article, "Trademark Dilution Law Changes," IP Links, North Carolina Bar Association, December 2006 

Speech, "Document Retention and Destruction," (workshop with Nicole Crawford), February and March 2006 

Speech, "Internet Piracy and Privacy," Greensboro Chamber of Commerce, November 2002 

Published in the Stanford Law & Policy Review, 1996

Jeffrey Oleynik heads the [Antitrust] practice from the Greensboro office. Sources describe him as an effective and highly accomplished litigator, and a tenacious client advocate. –Chambers USA 2014, Antitrust Practice Ranked Tier 1

Recent Publications & Media

Speaking Engagements

March 29, 2017

David Sar to Speak at ArtsRevolution

Brooks Pierce partner David Sar will speak at UNCG’s ArtsRevolution on April 1st at Revolution Mill in Greensboro. ArtsRevolution educates and celebrates the Triad’s multifaceted arts community. The event features workshops to help talented individuals learn how to turn their passion into a...Read more
November 14, 2016

Brooks Pierce Partners to Moderate IP Roundtable

Brooks Pierce partners Darrell Fruth and David Sar will moderate the American Bar Association Intellectual Property Section Roundtable in Raleigh on Dec. 5. The discussion, titled “How to Identify and Contract with a Cloud Services Provider That You Can Really Trust,” will help attendees better...Read more
October 27, 2016

David Sar to Speak on Copyright Law at UNC-Greensboro

Brooks Pierce partner David Sar will speak about copyright law to a Master of Fine Arts class at The University of North Carolina at Greensboro on Monday, Oct. 31. The class is taught by Terry L. Kennedy, associate director of the Master of Fine Arts Writing Program at UNC-Greensboro. Sar counsels...Read more
June 15, 2016

Brooks Pierce Partner Presents at ABA Roundtable

David Sar, a partner in Brooks Pierce's intellectual property practice, presented and moderated at a recent ABA IP Roundtable event hosted by Brooks Pierce. The event was held June 15 at the Frontier's Fusion Room in RTP. The presentation, titled "Biggest Change in IP Law in the Last 30 Years?...Read more

Recognitions

Twenty-five Brooks Pierce attorneys have been recognized by their peers for inclusion in the 2019...(read more)
The 2019 edition of The Best Lawyers in America © recognized 55 Brooks Pierce attorneys as industry...(read more)
Seven Brooks Pierce practice areas and 21 of the firm’s attorneys are ranked among the best in...(read more)
Thirty-eight Brooks Pierce attorneys have been recognized in the 2018 edition of North Carolina...(read more)
Twenty-five Brooks Pierce attorneys have been recognized by their peers for inclusion in the 2018...(read more)
The 2018 edition of The Best Lawyers in America © recognized 54 Brooks Pierce attorneys as industry...(read more)
Thirty-eight Brooks Pierce attorneys have been recognized in the 2017 edition of North Carolina...(read more)
Thirteen Brooks Pierce attorneys have been recognized by their peers for inclusion in the 2017...(read more)
The 2017 edition of The Best Lawyers in America © recognized 50 Brooks Pierce attorneys as industry...(read more)
17 attorneys and six practice areas are recognized in the 2016 law firm guide Six Brooks Pierce...(read more)
Thirty-six Brooks Pierce attorneys have been recognized in the 2016 edition of North Carolina Super...(read more)
Thirteen Brooks Pierce attorneys have been recognized by their peers for inclusion in the 2016...(read more)
Brooks Pierce is pleased to announce that 26 of the firm’s attorneys have been named to the 2015...(read more)
The 2016 edition of The Best Lawyers in America © recognized 48 Brooks Pierce attorneys as industry...(read more)
13 attorneys and six practice areas are recognized in the 2015 law firm guide (Greensboro, N.C.)...(read more)
Thirty-six Brooks Pierce attorneys have been recognized in the 2015 edition of North Carolina Super...(read more)
Sixteen Brooks Pierce attorneys have been recognized by their peers for inclusion in the 2015...(read more)
Brooks Pierce is pleased to announce that 27 of the firm’s attorneys have been named to the 2014...(read more)
The 2015 edition of The Best Lawyers in America© recognized 46 Brooks Pierce attorneys as industry...(read more)
Seven Brooks Pierce practice areas and 14 of the firm’s attorneys are ranked among the best in...(read more)
Business North Carolina magazine publishes annually the “Legal Elite,” lawyers throughout the state...(read more)
Brooks Pierce is pleased to announce that 39 lawyers, representing 46% of the firm’s attorneys,...(read more)
Brooks, Pierce, McLendon, Humphrey & Leonard, LLP is pleased to announce that 46 lawyers were...(read more)
Brooks Pierce is ranked among the best law firms in North Carolina in the 2013 edition of Chambers...(read more)
Business North Carolina magazine publishes annually the "Legal Elite," lawyers throughout the state...(read more)
Brooks, Pierce, McLendon, Humphrey & Leonard, LLP is pleased to announce that 45 lawyers,...(read more)
Brooks Pierce is ranked among the best law firms in North Carolina in the 2012 edition of Chambers...(read more)
Brooks Pierce is pleased to announce that 38 lawyers, representing 43% of the firm’s attorneys,...(read more)
Brooks, Pierce, McLendon, Humphrey & Leonard, LLP is pleased to announce that 34 lawyers,...(read more)
Brooks Pierce is ranked among the best law firms in North Carolina in the 2011 edition of Chambers...(read more)
Business North Carolina Business North Carolina magazine publishes annually the " Legal Elite " -...(read more)
The Best Lawyers in America Brooks, Pierce, McLendon, Humphrey & Leonard, LLP is pleased to...(read more)
Business North Carolina magazine publishes annually the "Legal Elite" - lawyers throughout the...(read more)
Brooks Pierce is ranked among the best law firms in North Carolina in the 2009 edition of Chambers...(read more)
Nine Brooks Pierce attorneys were selected by their peers to North Carolina's Legal Elite 2009 ,...(read more)
Eighteen Brooks Pierce Attorneys Named as North Carolina Super Lawyers Brooks, Pierce, McLendon,...(read more)
Three attorneys recognized in "Top 100" North Carolina Super Lawyers Brooks Pierce is pleased to...(read more)
Business North Carolina magazine Brooks, Pierce, McLendon, Humphrey & Leonard, LLP is pleased...(read more)

Recent Publications & Media