Joey represents businesses in a wide variety of environmental litigation matters such as NPDES and Clean Water Act permitting, NEPA, SPCA, and civil penalty assessments. He has experience representing municipalities and water authorities in environmental contamination disputes. He also represents clients in cleanup disputes between responsible parties, and in insurance disputes over coverage for environmental contamination.  Joey has appeared extensively in litigation before administrative bodies, as well as in trial and appellate courts, both state and federal.

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Joey works with state and federal agencies and advises clients on various environmental issues, including Clean Air Act and Clean Water Act permitting, underground storage tanks, contaminated property, and land use. Examples include a brownfields project for the redevelopment of a 50+ acre historic mill, and permitting for a beach renourishment project. He has represented developers, municipalities, natural resource sector companies, and a range of other businesses.

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Joey represents clients in a wide range of complex business disputes, including issues related to banking, construction, Unfair and Deceptive Trade Practice claims, land use, and quiet title actions. He regularly appears before administrative, trial, and appellate courts. Joey is also experienced in alternative dispute resolution, including arbitration of large-scale public construction projects.

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Joey represents clients in health care litigation, including Medicaid Waiver disputes with LME/MCOs, and licensing and penalty disputes with DHHS.  He has extensive experience in claims payment disputes, including payment clawbacks and misprocessing of claims. He regularly appears before the Office of Administrative Hearings, and has extensive experience working and negotiating with regulators.

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Received the 2018 Good for Kids Award from the North Carolina Pediatric Society (2018)

Recognized in North Carolina Super Lawyers (Thomson Reuters) as a “Rising Star” in Business Litigation (2013-2014), and as a "Rising Star" in Environmental Litigation (2015, 2017-2018)

Recognized as one of the Triad Business Journal's "40 Leaders Under 40" (2018)

Board of Directors, Peacehaven Farm (2012 – present)

Board of Trustees, Greensboro College (2015 - present)

Guardian Ad Litem, Orange County (2003 – 04)

Member, North Carolina Bar Association (2007-present)

Member, Young Lawyer’s Division, North Carolina Bar Association (2007-present)

Member, Litigation Section, North Carolina Bar Association (2007-present)

Member, Environment, Energy, & Natural Resources Law, North Carolina Bar Association (2007-present)

Presenter, Business North Carolina Cybersecurity Roundtable, Raleigh, NC, November 2018. 

Presenter, "A Wrench in the Gears: How to Prevent a Data Breach from Disrupting Your Operations & Customer Relationships," mfgCON 2018, Durham, NC, November 14, 2018. 

Presenter, "Data Breaches & Cybersecurity," 2018 CFO/CPA Risk Management Conference, Greensboro, NC, October 16, 2018

Presenter, "Data Privacy - A Legal Assessment," CFO Roundtable event, High Point, NC, August 16, 2018

Co-presenter, "You've Been Breached: What Next?," Business North Carolina CEO Summit, Pinehurst, NC, March 27, 2018

Panelist on cybersecurity concerns for entrepreneurs, Greater Women's Business Council's POP Too! Conference, Raleigh, NC, March 9, 2017

Co-presenter (with Thomas Varnum), "Digital Marketing Blues," Raleigh Social Media Marketing Meetup, Raleigh, NC, January 18, 2017

Co-presenter (with Thomas Varnum), "Digital Marketing Blues," Internet Summit, Raleigh, NC, November 16, 2016

Presenter, “Digital Media and Marketing,” UNC Festival of Legal Learning, February 14, 2015

Presenter, “Responding to a Data Breach,” Banking Security Summit, North Carolina Bankers Association, October 16, 2014

Presenter, Digital Legal & Compliance 101 Panel Discussion, North Carolina Association of Broadcasters, June 24, 2014

Presenter, “Tax Consequences of Lobbying and Political Advocacy,” North Carolina Association of Certified Public Accountants, May 2014

Panelist, Representing Your Local Broadcaster, ABA Forum on Communications Law, April 2014

Co-author, “Commercial Free TV and Aereo:  What Lies Ahead for Content Owners in the Wake of the Ninth Circuit’s AutoHop Decision,” Communications Lawyer, November 2013

Co-author, “Prior Restraint 2.0: A Framework for Applying Section 230 to Online Journalism,” 1 Wake Forest J.L.& Pol'y 75, May 2011

Co-author, “Supreme Court Rocks Campaign Finance Boat,” Triad Business Journal, 2010

Moderator, “Recent Developments in Election Law,” North Carolina Professional Lobbyists Association, October 2013

Panelist, “Copyright and the Internet: Giving Broadcasters the Cold Shoulder?” American Bar Association, Representing Your Local Broadcaster, April 2013

Presenter, “Citizens United and Corporate Political Speech: New Opportunities and Obstacles,” North Carolina Professional Lobbyists Association, October 2010

Presenter, “Indemnification, Attorneys’ Fees and Arbitration Provisions in Contracts,” North Carolina Bar Association, Business Law Section Annual Meeting, February 2010

In my law practice, my primary interest is in exploring and applying legal principles in order to find solutions to the complex problems that clients encounter. In that regard, while I’ve enjoyed a successful motions and appellate practice throughout my career, I’ve also found that by personally engaging with clients and their needs I am better able to reach practical resolutions, whether in court or through alternative approaches. 
My free time is spent with my wife and two children. I'm an avid hiker - a passion my children have adopted for themselves over the years - and we've taken numerous back country hiking trips in the Blue Ridge Mountains. The wild ponies of Grayson Highlands are a favorite.

Recent Publications & Media

Speaking Engagements

August 24, 2018

Charles Marshall Speaks on Data Privacy At CFO Roundtable

Brooks Pierce partner Charles Marshall spoke at the quarterly CFO Roundtable sponsored by Parker & Lynch, DMJ Accounting and Scott Insurance in High Point on Aug. 16. In his presentation, entitled “Data Privacy—A Legal Assessment,” Marshall discussed the importance of collaboration between a...Read more


Thirty-eight Brooks Pierce attorneys have been recognized in the 2018 edition of North Carolina...(read more)
Thirty-eight Brooks Pierce attorneys have been recognized in the 2017 edition of North Carolina...(read more)
Thirty-six Brooks Pierce attorneys have been recognized in the 2015 edition of North Carolina Super...(read more)
Brooks Pierce is pleased to announce that 39 lawyers, representing 46% of the firm’s attorneys,...(read more)

Recent Publications & Media