Jennifer Griffin Scotton Named to Triad Business Journal’s “40 Leaders Under Forty”
Jennifer Griffin Scotton, the director of marketing and business development for Brooks Pierce, has been named to Triad Business Journal’s “40 Leaders Under 40,” an annual listing of the region’s top young professionals. The winners, who were selected based on their professional achievements and civic contributions, will be honored at an awards ceremony on Feb. 24, 2022, at High Point University.
Scotton oversees the strategic marketing and business development efforts of Brooks Pierce, which has more than 100 attorneys across North Carolina. In this role, she focuses on elevating the firm’s brand visibility through public relations, external communications, digital and content marketing, advertising and business development. She also coaches individual attorneys within the firm, helping them to create and implement personalized plans for growth within the firm and to provide value to clients.
Scotton is actively involved in the Legal Marketing Association (LMA), an international organization with thousands of members. She has held several leadership positions, including serving on the board of directors for the LMA’s Southeast Region for five years and spending two years as co-chair of the LMA’s international Small Team/Solo-Marketer Shared Interest Group. She has mentored several junior and mid-level legal marketing professionals, both formally and informally, and serves on Brooks Pierce’s Women’s Success Task Force, which focuses on the development and retention of women at the firm. In 2018, she was named an “Unsung Legal Hero,” by North Carolina Lawyers Weekly; the award recognizes behind-the-scenes employees that keep North Carolina law firms operating smoothly.
“Jennifer works diligently to raise the profile of Brooks Pierce and our individual attorneys and has brought a fresh perspective to our marketing and business development efforts,” said Reid Phillips, the managing partner of Brooks Pierce. “She is deserving of this award, and I’m glad her hard work and dedication have paid off.”