Artificial Intelligence

Rapid advances in artificial intelligence (AI) are transforming how organizations operate—and raising critical privacy and data‑governance challenges. At Brooks Pierce, our dedicated AI team, including certified privacy professionals, helps clients deploy AI responsibly and with confidence. We provide strategic guidance on data protection, regulatory compliance, and risk management across the AI lifecycle, grounded in a practical understanding of how these technologies work in real‑world environments. By staying actively engaged in evolving privacy, AI, and cybersecurity policy discussions, we help clients anticipate regulatory change, protect sensitive data, and build AI programs that are innovative, compliant, and trusted.

Our services include:

• AI Contract Support: We offer strategic legal guidance on AI-related contracts, including service provider agreements for clients adopting new AI tools and customer-facing contracts for clients launching their own AI products or services. During drafting and negotiation, we focus on ensuring that each contract reflects our clients’ priorities and aligns with relevant regulatory requirements, addressing key terms such as model training, data/IP ownership, and transparency.
• Implementation Strategy and Risk Counseling: We support clients in addressing the legal risks associated with AI implementation through clear internal policies and compliance strategies. Our implementation-related work often includes drafting employee-facing AI Acceptable Use Policies and updating customer contracts to permit the client’s intended use of AI. We also support clients in managing their compliance with emerging data privacy and AI-specific legal requirements.
• Data & IP Protection: The emergence and rapid adoption of powerful generative AI tools have been accompanied by a wave of unique and novel IP challenges. We help clients preserve control over their information, mitigate security threats, and respond to unauthorized uses of their content. Our team has experience advising on web scraping prevention, deepfake removal requests, and a range of other related issues.
• Representative Experience:
  • Advised a large dental practice on adoption of an AI platform to analyze x-rays with high precision, including guidance on compliance with federal privacy regulations.

  • Advised a digital health platform regarding deployment of an AI tool, including strategic thinking on potential impacts to downstream contracts and risk profiles.

  • Advised multiple clients on the adoption and implementation of internal AI governance policies.

  • Advised client in identifying and submitting takedown requests for AI-generated deepfake content, including detailed guidance on remedies available under applicable platform policies, common law, and state-level deepfake laws.
  • Advised a client in the transportation industry with negotiations involving an AI startup focused on managing the competing demands of providing data at the scale necessary to enable the tool’s functionality while protecting the client’s high-value proprietary business information.
  • Led a presentation for leaders of a major payment processor on numerous AI implementation issues, including data protection, intellectual property protection, and governance for employee use.
  • Advised a consulting firm that regularly processes large amounts of sensitive data regarding risks associated with allowing employees to use a leading enterprise AI tool and drafting internal and customer-facing deliverables designed to mitigate such risks.