A seasoned litigator and counselor, Mark represents businesses and trade associations, with particular expertise in media and communications law. For some clients, he provides specialized regulatory, legislative, corporate, or litigation work. For others, he serves an outside general counsel role. Throughout his career, Mark has developed a capacity for solving complex problems that have stymied others.
Mark’s principal clients are media and communications enterprises, such as digital media and web-based businesses, television and radio stations, newspapers, wire services, magazines and cable companies, as well as trade associations representing these industries.
He has represented communications businesses and state and national trade associations in administrative rule making proceedings before the FCC and other government agencies on issues such as: internet distribution of video products, content licensing and use agreements, retransmission consent agreements, network affiliation agreements, political broadcasting rules, cable, satellite and OTT carriage of television signals, digital television and radio, syndicated program exclusivity, compulsory copyright licenses, the siting of broadcast towers, and equal employment opportunity issues.
"Mark Prak is integral to our success as a company. He interacts with us on the most significant matters, and his trusted guidance is a valuable resource." – Emerson Coleman, Vice President, Programming, Hearst Television
Mark counsels clients on day-to-day operational issues and transactions. He has significant experience in mergers, acquisitions and dispositions, including negotiating all aspects of asset sales, stock sales and merger agreements, securing requisite state and federal regulatory approvals, negotiating and drafting bank financing and security documents, and analyzing antitrust and competition issues.
He also assists businesses of all types in complying with laws relating to the use (or abuse) of telephones, email, text messages, faxes and other forms of business communications. Over the past decade, he has been increasingly involved in content licensing, intellectual property licensing, and data breach matters.
Mark has served as lead counsel in litigation of numerous cases in state and federal courts and before federal and state administrative agencies. His litigation experience includes: intellectual property issues, contract disputes, unfair competition, libel, invasion of privacy, indecent content, non-compete, labor and employment matters, public records, and corporate and insurance law issues. He has also represented corporations and educational institutions before the FCC and North Carolina Utilities Commission in administrative litigation.
Mark has testified before Congressional and state legislative committees and has assisted clients in lobbying and testifying before Congress, the North Carolina General Assembly, and the FCC in efforts to influence debate on broad issues of public policy and other matters of concern to a single client.
Honors & Recognitions
Recognized as a "Litigation Star" by Benchmark Litigation for First Amendment (2013-2016), General Commercial, Intellectual Property (2013-2022), Professional Liability, and Securities (2017-2022)
Selected by his peers for inclusion in The Best Lawyers in America© in First Amendment Law (1993-2024), Litigation - First Amendment (2011-2024), Mergers and Acquisitions Law (2012-2024), and Media Law (2017-2024)
Named North Carolina Litigator of the Year by Benchmark Litigation (2012)
Recognized in North Carolina Super Lawyers (Thomson Reuters) in First Amendment/Media/Advertising Law (2006-2014), and Communications (2015-2023)
Member, North Carolina Pro Bono Honor Society (2021)
Recognized by his peers for inclusion in Business North Carolina’s "Legal Elite" in Litigation (2014)
Inducted into the North Carolina Association of Broadcasters Hall of Fame, 2014, and received the Distinguished Service Award from the same organization in 2008
Honored by the North Carolina Cable Telecommunications Association as the 2006 President's Cup Recipient
Inducted into the Tower Club of the Southern Cable Telecommunications Association, 2002
Awarded the 2019 Business Support of the Arts Award by the United Arts Council of Raleigh and Wake County
Duke University School of Law, J.D., 1980; Member, Editorial Board, Duke Law Journal
U.S. Court of Appeals for the 1st, 2nd, 3rd, 4th, 6th, 7th, 8th, 9th, 11th, and D.C. Circuits
U.S. District Court for the Western, Middle, and Eastern Districts of North Carolina
- RecognitionBrooks Pierce Attorneys Give Back: Ten Recognized by the North Carolina Supreme Court for Pro Bono Work06.20.2022
- Press Release06.17.2022
- RecognitionNorth Carolina Super Lawyers, 01.13.2022
- RecognitionBenchmark Litigation, 10.07.2021
- RecognitionThe Best Lawyers in America®, 08.19.2021
- RecognitionNorth Carolina Super Lawyers, 01.14.2021
- RecognitionBenchmark Litigation, 11.09.2020
- RecognitionThe Best Lawyers in America®, 08.20.2020
- Media MentionTVnewscheck.com, 06.12.2020
- RecognitionNorth Carolina Super Lawyers, 01.22.2020
- RecognitionBenchmark Litigation, 10.15.2019
- RecognitionThe Best Lawyers in America®, 08.15.2019
- Press Release05.23.2019
- Press Release04.02.2019
- RecognitionBenchmark Litigation, 11.01.2018
- RecognitionThe Best Lawyers in America®, 08.15.2018
- RecognitionBenchmark Litigation, 11.03.2017
- RecognitionThe Best Lawyers in America®, 08.15.2017
- Press Release08.02.2017
- Media MentionAudubon North Carolina, 06.20.2017
- Media MentionTriangle Business Journal, 04.21.2017
- RecognitionNorth Carolina Super Lawyers, 01.20.2017
- RecognitionThe Best Lawyers in America®, 08.15.2016
- RecognitionBenchmark Litigation, 11.09.2015
- RecognitionThe Best Lawyers in America®, 08.17.2015
- RecognitionNorth Carolina Super Lawyers, 01.20.2015
- Press Release06.23.2014
- Press Release01.31.2010
- Press Release07.29.2008
- Speaking Engagements04.21.2021
- Speaking Engagements02.02.2021
- Speaking Engagements06.20.2018
- Speaking Engagements04.12.2015
- EventMark Prak to Present at Best Practices Licensing and Regulation Program For the Iraq Communications and Media Commission09.05.2013
- Speaking Engagements06.27.2011
- Client Alert06.21.2012
Professional & Civic
Professional & Civic Activities
Trustee, National Association of Broadcasters Political Action Committee (2022-present)
Member, Board of Directors, United Arts Council of Raleigh and Wake County (2017-2019)
Member, Board of Directors, Audubon North Carolina (2015-2020)
Member, Board of Directors, Old Baldy Foundation (2011-present); Chairman (2017-present)
Member, Federal Communications Bar Association (Chairman, National Practice Committee, 1987-1989)
Member, Chair (2003-04), and Vice Chair (2002-03), Constitutional Rights and Responsibilities Section, North Carolina Bar Association
Adjunct Faculty Member, Communications Law and Public Policy, Duke University (1992-2011)
Former Senior Lecturing Fellow at Duke University School of Law
President, Braxton Craven Inn of Court, Duke University (2002-03)
Member, Ethics Committee, North Carolina State Bar (1987-1990)
Past Member, Chief Justice's Media and Courts Forum
Elder and twice former Chairman of the Board, Hillyer Memorial Christian Church, Raleigh, NC
Brooks Pierce is a firm that celebrates independent, cerebral, and creative thinkers. Get to know Mark through our own version of the famous Proust Questionnaire:
I became a lawyer because: I like solving difficult problems.
What I appreciate the most in my friends: Loyalty
My occupation if I weren't a lawyer: I wanted to play center field for the Los Angeles Dodgers. When I figured out that wasn’t going to happen, I decided between law and journalism, and then ended up in media and communications law.
My favorite prose author: Kurt Vonnegut
Heroes: Sandy Koufax and Charles Hamilton Houston are on the list. At present, list currently includes 57 individuals.